This is for the people who aren’t interested in lip syncing to trending audios or learning TikTok dances.

Getting fully booked doesn’t have to mean networking your face off,
or abandoning your privacy on the internet.

VISIBILITY will show you how.

VISIBILITY is a 1:1 content marketing incubator for experienced coaches & consultants who are ready to build a sustainable marketing channel that attracts a full roster of clients who value your expertise, respect your boundaries, and pay you extremely well.

STOP WAITING FOR THE BUSINESS YOU WANT TO FALL OUT OF THE SKY.

  • Passively waiting for referrals, which makes the stability of your client roster (and revenue) dependent on external sources…

  • Declaring that “social media marketing doesn’t work” when you’ve only tried influencer tactics that weren’t designed for a low volume business like yours…

  • Knowing you’re damn good at what you do but struggling to articulate your expertise, or not trying because you think people will be annoyed…

  • Or worst of all, considering getting a j-o-b again even though the thought makes you shudder.

Nope. We’re not doing ANY of this anymore.

The VISIBILITY 90-day program will help you do 4 main things:

  1. Nurture referral sources but STOP relying on them exclusively. Take responsibility for cultivating your own marketing channel.

  2. Empower referral sources with content that distinguishes you from anyone else they might refer.

  3. Create a 60-day thought leadership content calendar that begins a warm sales process before they book their discovery call.

  4. Learn how to keep producing high-quality content without a team and without needing to be online all day.

We can activate your existing IG or LI community to get you fully booked and keep it that way.

A limited number of openings are available each quarter, and because of THE BIG GUARANTEE (see below), the application process is discerning. I’m prioritizing people who are able and ready to show up every week.

Who is a great fit for VISIBILITY?

✔️ You’re a consultant or coach who is not fully booked OR you’re working with clients you don’t love, and changing this is priority #1 for you.

✔️ At least one of your social media networks includes former colleagues, former clients, and industry peers.

✔️ Your tolerance for analysis paralysis is done. You want a creative partnership that supports FOCUS and MOTION.

✔️ Excellent work, delivered with integrity, matters to you. A LOT. And you want to be part of elevating those standards in your industry.

Who is NOT a great fit for VISIBILITY?

🚩 You’re unwilling to talk about your professional life on one of your social media channels. Any one.

🚩 You’re looking for a ghostwriter and/or social media manager to do everything for you. You have no interest in becoming a better marketing practitioner.

🚩 You’re a beginner in your industry and don’t have a track record of getting paid for strong results.

🚩 You’re extremely attached to “how I’ve always done it” thinking, and not emotionally prepared to step outside your comfort zone in your business.

“Since I started my business in 2019, I planned to create content but never followed through. So when I saw the VISIBILITY opportunity, I jumped at the chance. Working with Annika is like unpacking and sorting all the boxes in your brain. She creates lots of psychological safety up front and then has this incredibly perceptive ability to process the ideas in those boxes and connect all the dots. As someone who works solo, having this type of thought partnership has been incredibly useful for me.”

— Kyra Marcano, Founder and Principal Consultant

HOW IT WORKS:

  • You select ONE platform to focus on.

  • You select ONE medium (speaking or writing) to focus on.

  • We meet for 60 minutes of face-to-face virtual coaching and workshop-style sessions every week for 12 weeks.

  • When we’re done, you’ll have a thought leadership marketing system and the know-how to maintain it.

WHAT TO EXPECT:

Structured plan customized for you.
The VISIBILITY road map is a set of steps, deliberately laid out in a certain order. We’ll discuss this more during your application call. Key takeaway for now is that this is not “What do you want to talk about today?” freewheelin’ chats. There’s a structured plan for each session and we customize for you within that.

Solid marketing foundation you can run on your own or delegate.
Whether you want to stay lean or delegate your marketing, you need a repeatable structure. VISIBILITY gives you that groundwork and shows you how to maintain it long afterward.

Editorial partnership
No more “What do I talk about?” panic or “Is this even good enough?” uncertainty. We’ll evolve and refine your first batch of 60-90 days of content together.

Video or writing coaching
You know those programs that talk about marketing content conceptually? This is NOT that. You’ll leave with ready-to-publish content. If you choose the writing route, you’ll become a better writer. If you choose the video route, you’ll see a major difference in your confidence and effectiveness on camera.

Content batching framework
Daily posting is not necessary for professional services providers. REGULAR posting is. You’ll learn how to batch create high-quality content so you can keep nurturing potential clients even when you’re on a social media break. (Again, no big team required.)

THE BIG GUARANTEE

For the typical consultant, you’l make a 100% return on your investment in VISIBILITY just by booking a single client, so here’s my guarantee:

>>> If you implement the structure and guidance I provide, and don’t book at least three (3) client or referral source discovery calls after publishing all the content we create together, I will repeat your enrolment in VISIBILITY at no additional cost to you.

That means you’d get six (6) months of personalized marketing coaching and content creation support in total.

ABOUT ANNIKA MARTINS

For the past 13 years, I’ve been a Content Marketing Strategist and Copywriter for Fortune 500 SaaS brands, award-winning beauty brands, multiple marketing agencies, and New York Times-bestselling personal brands.

But solopreneurs like you have always had my heart.

I created VISIBILITY to help you express yourself clearly so you can do work that feels good, for clients you enjoy spending time with, while you make money with more ease. So you can spend more time reading in a bathtub, making love, obsessing about your dog (that’s my Wally Bear), or whatever else lights you up.

  • "To simply call Annika an incredible senior editor does not even begin to explain her talents — she is a rare combination of deep creativity, sharp strategy and fierce initiative."

    Angie Wheeler, Senior Creative Strategist

  • “Annika is the perfect blend of precision and talent. She suggests changes that fit my voice perfectly. And she's a total pleasure to work with!”

    Paul Jarvis - Author & Software Developer

  • "Annika has the rare marketing chops that can get into your audience's head and create exactly what will inspire them to take action.”

    Andrea Isabelle Lucas, Entrepreneur

VISIBILITY is currently closed. Join the waitlist!

Enter your email below to find out when spots are available.