Business Coaching + Messaging Strategy for Solopreneurs
You grew the hard way. Pivot to the well-being way.
You have what most people say they want: full-time income doing work you’re exceptional at, with the freedom and flexibility to design your life however you like. Jackpot, right?
But behind the scenes, it feels heavy.
Referrals have slowed. Your marketing feels disjointed and you’re doubting whether it’s accomplishing anything. (Or "Ha! What marketing?”) Bigger financial goals are looming.
And even though you’re proud of how far you’ve come, there’s a quiet whisper telling you that something is “off” in your business.
Old habits built this.
Something new is needed for what comes next.
The scrappy courage that birthed your solo business deserves a parade. But you’re not a newbie anymore.
You’ve matured, your credibility has deepened, and your expertise has sharpened, but have your business’ operating habits and marketing messages evolved at the same pace?
If you’re an established solopreneur still relying on a “Keep Throwing Spaghetti At The Wall” strategy, it’s time for an honest assessment of the business season you’re actually in and what is needed now.
This is a moment for reexamining how you’re showing up in your business.
For admitting what would happen if that one client left unexpectedly.
For restructuring to honor your ambition and your well-being.
But attempting this kind of business transition alone is s-l-o-w and emotionally exhausting — not to mention, most people hit so many roadblocks, they give up.
That’s where I come in.
As a strategic thought partner.
As a business ally who’s intimately familiar with the decision crossroads you’re standing at.
As a collaborator who’s built a strong solo business, and wants to help you do the same.
It’s Annika (Ann-icka)
I run a fully booked, 6-figure business as a Content Strategist & Copywriter for visionary tech leaders, bestselling authors, and award-winning wellness brands (the ones you see in Sephora).
But my first decade of self employment? It wasn’t so cute.
I spent years scrambling through income rollercoasters and bad-fit clients I felt obligated to continue working with. Until.
One day, it finally dawned on me: I have autonomy over how I run my business, but I’m not acting like it. *brain = blown*
I shifted out of “Haphazard Freelancer Mode” and decided to reimagine a business that delights my clients without eroding my joy or financial security.
Fellow self-employed friends came to me whispering, “Girl, how the hell have you done this??!” and that lit a fire in me to challenge the ways we normalize self-sacrifice in self-employment, and to make earning a good living feel saner.
So I cleared some space in my calendar to also become a Business Coach + Messaging Strategist for Solopreneurs.
I help established professional services providers elevate how they run their businesses to bring in more revenue and more “Damn, this feels way better.”
My core beliefs about self-employment:
Business practices that demand cycles of burnout are unacceptable.
Visibility is a requirement but it’s not enough. You must have a perspective and articulate it well.
Even here in late stage capitalism, we can bring humanity + heart to marketing + sales.
You are worthy of telling the truth of your remarkableness.
What does this season of your business need? We’ll figure it out together.
Positioning & Messaging
(PSA: Stop thinking like a content creator!) Become known for high-quality expertise content that elevates your credibility with a POV that stands out. Be found, shared, and sought after by your ideal clients.
Packaging & Pricing
Strengthen your financial picture with a refreshed service structure and pricing model that gives you reliable cash flow projections and confidence because ample vacation time, sick leave, retirement, etc is all covered.
Sustainable Systems
Refine the client experience from qualification to onboarding, offboarding, and everything in between. The goal? An elevated client journey that matches your new pricing, reduces repeat work, and protects your energy.