You’re excellent.
Start showing up like it.
Your expertise is undeniable.
Your inbox is full of “You’re the best!” client loves notes.
But…
Your favorite projects (the ones that trusted your vision from day one, never micromanaged, and paid you well) are one-offs, not the norm. Your marketing efforts have been scattered or non-existent. And while you want revenue growth, you’re not willing to chase it at the expense of your peace.
Good. You’re in the right place.
Exclusively relying on referrals is not a flex.
Referral flow is unpredictable. One month you’re underbooked. The next you’re burning out because you said yes to multiple projects.
Because of how sporadic referrals can be, most service pros feel obligated to say yes to whoever comes along, even if they’re not an ideal fit.
Depending solely on referrals puts your financial stability in someone else’s hands, which is unacceptable, right?
That’s why active marketing is essential — but not just any marketing.
As an established services pro, viral-chasing influencer tactics are a waste of your time. You need thought leadership content that reflects the many dimensions of your expertise and unique perspective on your field and clients.
But even the most seasoned and skilled service pros struggle to create thought leadership content. Why?
Doing the work and talking about the work are two different skills.
You need both.
Your years of experience have created rich layers of professional knowledge. Complex, overlapping, and maybe even contradictory insights.
The fascinating way your mind weaves ideas together is not a problem — that’s what allows you to deliver stunning results for your clients.
But being exceptional at what you do doesn’t automatically make you exceptional at explaining it to others.
Without a clear framework to organize nuanced insights into a cohesive whole, your expertise winds up sounding more muddled than memorable.
Your perspective needs to be structured and shaped into a thought system, so the people who need it most can fully grasp the sophistication and depth it contains.
And that’s where I come in.
Hi, I’m Annika (Ann-icka).
I help established service professionals turn complex, multi-layered thinking into a messaging framework that resonates with the people who need it most.
Then, we shape that clarity into thought leadership content that positions you as the strategic partner your ideal clients need, and the irreplaceable collaborator your colleagues want to work with.
Instead of scrambling for hollow visibility or defaulting to “check-the-box” posts, you’ll build a digital presence that:
Attracts clients who see your depth and are willing to pay for it.
Makes marketing sustainable because you can manage it without needing a full team.
Functions as a generous contribution to your field — elevating the way others in your industry think, work, and lead.
For over a decade, I’ve helped creatives, technical experts, coaches, consultants, bestselling authors, and a few award-winning beauty brands sharpen their messages and build bodies of work that last.
But my early years of self-employment weren’t so cute.
I bounced between feast-and-famine income months, took on projects that drained more than they paid, and kept churning out generic content that no one remembered.
I felt invisible in my own industry.
Even though I was confident in my skills, trying to book new clients was a struggle because I was perceived as “the writer” even though I was doing a whole lot more than just tossing out some words.
Everything shifted when I recognized that expertise isn’t enough if people can’t see it.
I built a clear messaging framework for myself and finally started claiming the full range of what I offer. The result? Higher-quality opportunities followed, and colleagues started asking me to help them do the same.
Today, I partner with established service professionals who are ready to stop hiding behind generic content and start showing up as the leader you already are.
Clarity is only powerful when it’s put to work. Here’s a preview of how we’ll do that:
Positioning & Messaging
We’ll map the constellation of ideas, themes, and perspectives that capture your expertise, so you have an anchor that grounds every business decision and every syllable.
THOUGHT LEADERSHIP DEVELOPMENT
Next, we’ll translate your messaging map into strategic and enduring pieces of content that clearly articulate your industry POV across your website, social, and beyond.
LIVING YOUR LEADERSHIP
Thought leadership is bigger than marketing. We’ll infuse your core ideas into client delivery and operations, so the way you work and grow matches the message you’re known for.