This is for the people who aren’t interested in lip syncing to trending audios or learning TikTok dances.

Self employment doesn’t require long periods of no or bad clients, or sacrificing your privacy to please an algorithm.

VISIBILITY will show you how.

VISIBILITY is a 1:1 thought leadership development program for experienced consultants & coaches who want to build a sustainable marketing channel that attracts better clients and bigger opportunities.

STOP WAITING FOR THE LIFE YOU WANT TO FALL OUT OF THE SKY.

  • Passively waiting for referrals, which makes your calendar (and revenue) reliant on external sources…

  • Declaring that “social media marketing doesn’t work” when you’ve only tried influencer tactics that weren’t designed for a low volume business like yours…

  • Knowing you’re damn good at what you do but struggling to confidently articulate your expertise, or not trying because you’re worried about annoying people who follow you but don’t need your service…

  • Hiding behind your resume or expecting that one super-connected friend to keep bringing new opportunities to your doorstep…

Nope. We’re not doing ANY of that anymore.

We can activate your existing IG or LI community to get you fully booked and keep it that way.

The VISIBILITY 90-day program will help you do 4 main things:

  1. Nurture existing referral sources but STOP relying on them exclusively. Take responsibility for cultivating your own marketing channel.

  2. Empower referral sources with content that distinguishes you from anyone else they might refer.

  3. Create a 60-day thought leadership content calendar that grows relationships and invites private conversations.

  4. Learn how to keep producing high-quality content without a team and without needing to be online all day.

A limited number of openings are available each quarter, and because of THE BIG GUARANTEE (see below), the application process is discerning. I’m prioritizing people who are able and ready to show up every week.

Who is a great fit for VISIBILITY?

✔️ You’re a consultant or coach who is not fully booked and changing this is priority #1 for you.

✔️ Your social media networks include many former colleagues, former clients, and industry peers.

✔️ You’re fed up with analysis-paralysis. You’re excited for a creative partnership that supports FOCUS and motion.

✔️ Excellent work, delivered via high integrity practices, matters to you. A LOT. And you want to be part of elevating those standards in your industry.

Who is NOT a great fit for VISIBILITY?

🚩 You’re unwilling to talk about your professional life on any of your social media channels.

🚩 You’re looking for a ghostwriter and/or social media manager to do everything for you. You have no interest in becoming a better marketing practitioner.

🚩 You’re a beginner in your industry and don’t have a track record of getting paid for strong results.

🚩 You’re extremely attached to “how I’ve always done it” thinking and not emotionally prepared to step outside your comfort zone in your business.

“Since I started my business in 2019, I had a desire to create content but got stuck in the ideas versus the action. So when I saw the VISIBILITY opportunity, I jumped at the chance. Working with Annika is like unpacking and sorting all the boxes in your brain. She creates lots of psychological safety up front and has this incredibly perceptive ability to process the ideas in those boxes and connect all the dots. As someone who works solo, having this type of thought partnership has been incredibly useful for me. Now I have exactly what I need to get my ideas out of my head and into the world!”

— Kyra Marcano, Founder and Principal Consultant

HOW IT WORKS:

  • You select ONE platform to focus on.

  • You select ONE medium (speaking or writing) to focus on.

  • We meet for 60 minutes of face-to-face virtual coaching and workshop-style sessions every week for 12 weeks.

  • When we’re done, you’ll have a thought leadership marketing system and the know-how to maintain it.

WHAT TO EXPECT:

Structured plan customized for you
The VISIBILITY road map is deliberately laid out in a certain order. We’ll discuss this more during your Next Steps Call. Key takeaway for now is that these are not “What ya wanna talk about today?” freewheelin’ chats. There’s a structured plan for each session and we customize for you within that container.

Solid marketing foundation that you can run on your own or delegate
Whether you want to stay lean or delegate your marketing, you need a repeatable structure. VISIBILITY temporarily gives you a Chief Marketing Officer to help you lay that groundwork and show you how to maintain it long after.

Editorial partnership
No more “What do I talk about?” panic. No more “Is this even good enough?” uncertainty. With empathy and total directness, I will tell you. And we’ll evolve and upgrade it together.

Video or writing coaching
Those programs that talk about marketing content conceptually? This is NOT that. You’ll leave with 60 days of ready-to-publish content. If you choose the writing route, you’ll become a better writer. If you choose the video route, you’ll see a major difference in your confidence and effectiveness on camera.

Content batching framework
Daily posting is not necessary for all professional services providers. REGULAR posting is. You’ll learn how to batch create high-quality content so that you can keep nurturing potential clients even when you’re on a social media break. (Again, no big team required.)

*THE BIG GUARANTEE*

This program condenses over a decade of content marketing insights into 90 days. The price reflects that.

For the typical consultant, you will make a 100% ROI just by booking a single client.

But maybe you found me 20 minutes ago so you’re wondering if this lady can really deliver what she’s promising, so here’s my guarantee:

>>> If you implement everything, following the structure and guidance I provide, and don’t book at least three (3) client or referral source discovery calls after publishing all the content we create together, I will repeat your enrolment in VISIBILITY for another three months at no additional cost to you.

That means you’ll receive a total of six (6) months of personalized marketing coaching and content creation support, for $0 extra.

ABOUT ANNIKA MARTINS

For the past 12 years, I’ve been a Content Marketing Strategist and Copywriter for Fortune 500 SaaS brands, global health and wellness brands, multiple marketing agencies, and New York Times bestselling personal brands, among others.

But solopreneurs like you have always had my heart. The vision and courage it takes to leave conventional employment to do your own thing… You’re my favorite.

I created VISIBILITY to help you express yourself clearly so you can do work that feels good, and make money with more ease. So you can spend more time making love, obsessing about your dog (that’s my Wally Bear), or whatever else lights you up.

  • "To simply call Annika an incredible senior editor does not even begin to explain her talents — she is a rare combination of deep creativity, sharp strategy and fierce initiative."

    Angie Wheeler, Senior Creative Strategist

  • “Annika is the perfect blend of precision and talent. She suggests changes that fit my voice perfectly. And she's a total pleasure to work with!”

    Paul Jarvis - Author & Software Developer

  • "Annika has the rare marketing chops that can get into your audience's head and create exactly what will inspire them to take action.”

    Andrea Isabelle Lucas, Entrepreneur

A West African proverb I love says, “When you pray, move your feet.” Let’s move together.

If you’ve read this far, it’s likely because you’re at an inflection point in your business journey and recognize that the same ol’ behaviors are not what’s needed for this next chapter.

  • Investing in another DIY course that leaves you to grapple with nuanced questions on your own, is NOT it.

  • Following the advice of marketers obsessed with tactics designed for a high volume content creator business model (when you’re in a low volume model), is NOT it.

  • Overlooking the MANY potential clients and referral sources in your existing network, is also NOT it.

  • Hiring a business coach who swears you’ll wither up and die without 24/7 posting, is for sure NOT it.

  • Procrastinating and hiding behind the scenes, which makes you invisible to the bigger opportunities you want, is definitely NOT it.

Your ideas are brilliant. Let’s clarify them.

Your expertise is undeniable. Let’s communicate that.

Your ability to make a powerful contribution is obvious. Let’s offer it up.