You’re brilliant.
Show up like it.
Clients adore you. Stellar results prove your expertise.
But your marketing? Generic. Inconsistent. Unclear. While peers with half your experience are seen as “authorities” with fully booked calendars to match.
Invisibility served you once.
It doesn’t anymore.
I help service providers and consultants turn quiet credibility into refined messaging and thought leadership that moves people to reach out, rehire, and refer the kinds of opportunities you’ve been waiting for.
Hi, I’m Annika (Ann-icka).
For over a decade, I’ve helped businesses (from big brands in Sephora, to done-for-you freelancers and transformational coaches) sharpen their messaging and content to align with the business they’re growing into, not the one they started.
Clients hire me because I sniff out patterns and layers in your expertise that you’re underselling, and then help you elevate how you’re expressing it all.
Because just being excellent isn’t enough.
You have to articulate the thinking that lives behind your excellence.
Step into The Messaging Studio.
Get twice-weekly emails on the psychology of messaging, behind-the-scenes of solopreneur life, and what it takes to become a recognized voice in your industry. These emails are the energy of a strategy lab, mixed in with heart-to-hearts from that friend who won’t let you play small anymore.
Let’s work together.
I work privately with a limited number of 1:1 clients to turn scattered ideas and surface-level marketing into a one-of-a-kind thought leadership ecosystem that compounds over time.
We’ll refine how your expertise is positioned, build a messaging foundation you can use everywhere, and co-create thought leadership that draws in good-fit clients who happily pay for the difference you make.