Thought Leadership Marketing Partner for Coaches & Consultants

Book better clients by better articulating your excellence—no condescending soapbox required.

They say to own your expertise, but how do you do that without sounding stuck up?

They say to show up consistently, but you have fortyleven ideas a day, so where should you start?

They say to have an opinion, but that’ll alienate someone and you can’t do that, right?

— “They” is me, and I’ll help you do all of the above.

Visibility isn’t enough.

Marketing should do more than just take up space.

You didn’t start yesterday. You have years of hard-won insights and measurable results. You are GREAT at what you do.

And maybe a flow of referrals got you here, but things have changed, haven’t they?

You’ve tried content creator tactics. Repurposing, cold outreach and many prayers. You’ve even tried to extrovert-ize yourself with “networking events.”

And the mehh results are screwing with your head, so let’s clarify a few important bits:

  • You are not “bad at marketing.” You’ve been avoiding the kind that performs best for idea-based solopreneurs like you: thought leadership.

  • You are not “a bad writer.” Your ideas are rich. You need cohesive articulation and a reader-first approach.

  • You are not “too private” for social media. You have full autonomy to define your visibility threshold.

  • You are not “annoying” for talking about your business. You’re helping referral sources and ideal clients decide.

  • You are not “just another [insert role here].” You have a distinct POV and process that makes you one of one.

  • You are not “too much.” (Read that one again.)

“Working with Annika is like unpacking and sorting all the boxes in your brain. She creates lots of psychological safety up front and then has this incredibly perceptive ability to process the ideas in those boxes and connect all the dots. As someone who works solo, having this type of thought partnership has been incredibly useful for me.”

— Kyra Marcano, Founder and Principal Consultant

Let’s work together.

ARTICULATE is a 1:1 thought leadership marketing partnership for coaches & consultants who want to attract more and better clients by showcasing your #1 asset: your thinking.

The desire to practice ethical marketing and consent-based selling is lovely. And that desire needs to be matched with a strategic framework for HOW you’re going to accomplish it.

This is what ARTICULATE is about. It will help you:

  • Refine your messaging to resonate with prospective clients who never ask for a discount

  • Simplify content creation with a values-aligned thought leadership structure designed only for ideal clients

  • Turn idea-overload into an organized marketing architecture you can manage without hiring a team

  • Reactivate and nurture referral sources so your client calendar (and finances) stay consistent

  • Contextualize your expertise so clients can pre-qualify themselves before ever reaching out

  • Sharpen your ability to convey credibility without arrogance

  • Give yourself the luxury of being able to say no to bad-fit clients, because you have multiple opportunities knocking

  • Messaging Foundation

    Vanilla content creates the illusion of effectiveness because “I posted!” Pivot to strategic themes that uncover the complexity of your skills and encourage private DM convos.

  • 1:1 Implementation Support

    Learning messaging principles via curriculum leaves you alone to do the deep work with no customization support. Elevate your results with an invested & experienced collaborator.

  • Humane Commerce

    Any business practice that reduces your quality of life has to go. Yes, all of them. Secure your future with a marketing approach that supports your well-being instead of undermining it.

  • "Annika is a rare combination of deep creativity, sharp strategy and fierce initiative."

    Angie Wheeler, Senior Creative Strategist

  • “Annika is the perfect blend of precision and talent. She suggests changes that fit my voice perfectly. Total pleasure to work with!”

    Paul Jarvis - Author & Software Developer

  • "Annika has the rare marketing chops that can get into your audience's head and create exactly what will inspire them to take action.”

    Andrea Isabelle Lucas, Entrepreneur

A little about Annika…

I’ve been self-employed for 13 years, and spent most of those early years in a near-constant state of burnout.

Back then, I believed that the time and location freedom that self employment gave me had to be traded for income inconsistency and regular panic cycles when I was between clients.

This continued ntil I saw that refusing to view solopreneurship as a business (biz of one) is self sabotage. How I was doing self employment was undermining my financial security and quality of life.

So I overhauled my entire approach. From pricing to referrals to client delivery. Today, I have a thriving 6-figure business of one without working more than 6 hours a day.

As a coach, I’m here to help you do the work you’re already excellent at, for clients you enjoy collaborating with, while you make money with more ease. So you can spend more time reading in a bathtub, launching that passion project, doing cartwheels with your kid, or whatever else lights you up.

Want to ask a question before booking your Application Call? DM me anytime

A West African proverb I love says, “When you pray, move your feet,”

Let’s move together.

If you’ve read this far, it’s likely because you’re at an inflection point in your business journey. You’re examining the quality of your experience and recognizing that the same ol’ behaviors are not what’s needed for this next chapter.

  • Investing in another DIY course that leaves you to grapple with nuanced questions on your own, is NOT it.

  • Following the advice of marketers preaching tactics designed for a mass-market influencer business (when you’re running a low volume model), is NOT it.

  • Overlooking the many potential clients and referral sources in your existing network, is also NOT it.

  • Hiring a coach who claims you’ll wither and die without 24/7 posting, is for sure NOT it.

  • Procrastinating and hiding behind the scenes, which keeps you invisible to the bigger opportunities you want, is 100% NOT it.

Your ideas are brilliant. Let’s clarify them.

Your expertise is undeniable. Let’s communicate that.

Your ability to make a powerful contribution is obvious. Let’s offer it up.