You have what most people say they want: full-time income doing work you’re exceptional at, with the freedom and flexibility to design your life however you like. Jackpot, right?
But behind the scenes, it feels heavy.
Referrals have slowed. The pressure to “market more” is loud. You’re second-guessing your messaging more than ever. Bigger financial goals are looming. And even though you’re proud of how far you’ve come, you’re wondering if the way you’re running your solo business is actually serving you.
Old habits built this.
Something new is needed for what comes next.
The scrappy courage that birthed your solo business deserves a parade. But you’re not that newbie anymore.
You’ve matured, your credibility has deepened, and your expertise has sharpened, but have your business’ operating habits and messaging evolved at the same pace?
If you’re a seasoned solopreneur with a “Keep Throwing Spaghetti At The Wall” strategy, it’s time for an honest assessment of the business season you’re actually in and what is needed now.
This is a moment for reexamining how you’re showing up in your business.
This is a moment for telling the truth about what would happen if that one client left unexpectedly.
This is a moment for restructuring in a way that honors both your ambition and your well-being.
Attempting this kind of business transition alone is emotionally exhausting, s-l-o-w, and rarely effective. So that’s where I come in.
As a strategic thought partner. As a business ally who is intimately familiar with the decision crossroads you’re standing at. As a collaborator who built a stable and peaceful solo business, and wants to help you do the same.
It’s Annika (Ann-icka)
I run a fully booked, 6-figure business as a Content Strategist & Copywriter for visionary tech leaders, bestselling authors, and award-winning wellness brands (the ones you see in Sephora).
But my first decade of self employment? It wasn’t so cute.
After years of scrambling through income rollercoasters and bad-fit clients I felt obligated to continue working with, it finally dawned on me: I have autonomy over how I run my business, but I’m acting like I don’t. *brain = blown*
I shifted out of “Haphazard Freelancer Mode” and decided to reimagine a business that delights my clients without eroding my joy or financial security.
Fellow professional services providers came to me whispering, “Girl, how the hell have you done this??!” It lit a fire in me to challenge the way we normalize self-sacrifice in self-employment, and to make earning a good living feel saner.
As a hybrid Consultant + Coach for Solopreneurs, I help established professional services providers elevate how they run their businesses to bring in more revenue and more “Damn, that feels way better.”
The core beliefs that underpin my work are:
Business practices that demand cycles of burnout are unacceptable.
Visibility is a requirement but it’s not enough. You must have a perspective and articulate it well.
Even here in late stage capitalism, we can bring humanity + heart to how we sell our services.
You are worthy of telling the truth of your remarkableness.
What does this season of business need? We’ll figure it out together.
Positioning & Messaging
(PSA: Stop thinking like a content creator!) Become known for high-quality expertise content that elevates your POV above the noise in your space. Be found, shared, and sought after by your ideal clients.
Packaging & Pricing
Strengthen your financial picture with a refreshed service structure and pricing model that gives you reliable cash flow projections and confidence because ample vacation time, sick leave, retirement, etc is covered.
Sustainable Systems
Refine the client experience from qualification to onboarding, offboarding, and everything in between. The goal? An elevated client journey that matches your new pricing, reduces repeat work, and protects your energy.
